Apple iPhones have never been cheap. Prices for the new iPhone 17 lineup were revealed on Tuesday at Apple’s Fall iPhone event held at Apple Park in Cupertino, California, and … well, in a year of tariffs and other economic turmoil, they could be worse.
CNET senior editor James Bricknell wasn’t surprised by the iPhone prices.
“Given the tariffs and everything else that happened last year, prices are doing well,” he said. “They’re in line with what you would expect in terms of inflation, not the jump that I was expecting.”
Apple unveiled three models on Tuesday: the iPhone 17, iPhone Air, and iPhone 17 Pro. That’s right, the skinny new iPhone Air doesn’t include the 17 in its name. The full lineup also includes the low-end iPhone 16E, which was released earlier this year.
Watch this: Everything announced at Apple’s iPhone 17 event in 7 minutes
iPhone 16E, starting at $599
CNET managing editor Patrick Holland reviewed the iPhone 16E, Apple’s most affordable iPhone, and noted that some compromises have to be made to keep the price down. For one thing, there’s no vibrant island cutout, and it only comes in black and white.
iPhone 17, starting at $799
The standard iPhone 17 has a few small upgrades over previous models, namely a new chip, a brighter and sharper screen, better cameras, and an improved selfie camera. With the introduction of the super-thin iPhone Air, this phone is now Apple’s entry-level flagship.
iPhone Air, starting at $999
The new iPhone Air made headlines for its slim form factor, weighing just 165 grams. Apple called the Air “the most powerful iPhone we’ve ever made” and says it has all-day battery life. Its starting price comes in at just under $1,000.
Watch this: The iPhone Air is incredibly thin
iPhone 17 Pro, starting at $1,099
The priciest iPhones are the iPhone 17 Pro and Pro Max, which pack a slew of camera upgrades, as well as a new orange color. While the iPhone 16 Pro was slightly cheaper last year at a starting price of $999, CNET editor-at-large Andrew Lankson notes, “It now has double the storage and effectively costs the same as the equivalent 256GB iPhone 16 Pro.”
If you’re putting down the cash, the iPhone 17 Pro Max with 2TB of storage will happily take more of your money. It’s priced at $1,999.
How to order the new iPhone
Sold on the new iPhone lineup? Pre-orders start Friday, and launch day is September 19th.
