Amazon, kas izstrādā patērētāju AR brilles, lai konkurētu ar meta: ziņojums

Amazon.com is developing augmented reality (AR) glasses for consumers, the Information reported Wednesday, citing two people with knowledge of the plans – a move that would put the company in competition with Facebook-owned Meta.

The glasses, called “Jayhawk,” will include microphones, speakers, a camera and a full-color display in one eye, the report said. Amazon aims to introduce the product to consumers in late 2026 or early 2027.

Amazon declined Reuters’ request for comment on the report.

The project would mark Amazon’s entry into consumer AR glasses. According to an exclusive report from Reuters last year, the company has already been working on specialized glasses for delivery drivers.

These glasses would provide turn-by-turn navigation on a small screen along routes and at each stop, Reuters reported at the time.

Both models reportedly use the same underlying display technology. The consumer version will have a full-color display and a sleeker, less bulky design than the shipping model, the source said.

The delivery worker glasses could debut as soon as the second quarter of 2026 with an initial production plan of about 100,000 units, the report said.

Amazon’s consumer AR glasses would compete directly with Meta Platforms, which is expected to unveil a new version of its AR glasses at its Connect conference next week, according to media reports.

META partnered with Essilorluxottica Oakley earlier this year on AI-powered smart glasses following the success of its Ray-Ban meta line, which has sold millions since its launch in 2023, according to media reports.