Ticketmaster will have to give music fans more advance information about ticket prices following complaints about Oasis’ reunion tour last year.
The Competition and Markets Authority says the company has agreed to tell fans 24 hours in advance if a tiered pricing system is used, as was the case for Oasis’ standing tickets, and provide more information about ticket prices in online queues.
This comes after the CMA said Ticketmaster ” may have misled Oasis fans ” with unclear pricing last year.
Platinum tickets were nearly two and a half times the price, but Ticketmaster didn’t explain to consumers that they came without any additional benefits.
Fans expressed outrage over allegations that Ticketmaster used “dynamic pricing” – where ticket prices rise and fall according to demand – prompting the CMA to launch an investigation into the sales.
However, the CMA said it had “found no evidence” that algorithmic pricing had been used to adjust ticket prices in real time.
The investigation will require Ticketmaster to provide more information about prices in online queues, helping fans anticipate how much they might have to pay.
It will also need to use accurate labelling to ensure they “do not give the impression that one ticket is better than another when this is not the case”, the CMA said.
The company will also have to report regularly to the CMA over the next two years to ensure it is complying with the new compliance.
