Netflix House will open its doors soon.
The streaming video giant announced on Monday when it will open its first shopping, dining and entertainment complexes to the public.
The Los Gatos, California-based company will open its first Netflix Home in the Philadelphia area on Nov. 12. The company’s Philadelphia-area location is located in the King of Prussia Mall, while its second Netflix Home in the Galleria Dallas will open on Dec. 11. A third location in Las Vegas will open in 2027.
The 100,000-plus square-foot space will offer fan experiences, merchandise and food inspired by Netflix content, in an effort to capitalize on its popular shows, movies and franchises.
For example, fans will be able to take selfies with Queen Charlotte, see screenings of “Kpop Demon Hunters” and enjoy Netflix-themed food and cocktails, the company said in a statement.
Netflix home complexes will be free for people to come in. Some fan experiences, like the 9 best mini golf and immersive VR games in Philadelphia, will cost money.
Netflix House is part of the company’s continued push into in-person entertainment. The firm hosted balls similar to those featured in the Regency romance “Bridgerton” and worked with retailers and brands to sell clothing and other merchandise inspired by “Squidward” and “Stranger Things.”
Such experiences also serve as marketing for shows and movies.
The streamer could eventually have 50 or 60 Netflix House locations around the world, Netflix CEO Ted Sarandos said at the WSJ Tech Live conference last year.
