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What if you could write your own episode of a hit show without a crew or cameras, just a prompt? That’s exactly what a San Francisco startup called Fable aims to do with its new artificial intelligence platform, Showrunner.
It now has Amazon backing through the Alexa Fund. While the exact amount of the investment hasn’t been disclosed, there are signs that Amazon is getting more involved with AI-powered entertainment. Fable describes the showrunner as an “AI Netflix” where anyone can type in a few words and instantly create an episode.
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Hollywood turns to AI tools to capture movie magic
Fable’s ShowRunner uses the power of AI to generate new TV episodes without requiring a full production crew. (Istock)
A new era of user-generated entertainment
Instead of passively watching shows, the showrunner invites users to co-create them. You can create an episode from scratch or jump into a world someone else started. It’s all done through text: just describe a scene or story, and the AI gets to work. The company officially launched with Exit Valley, a satirical, animated series set in a fictional tech hub called Sim Francisco. Think Family Guy, but centered around Silicon Valley titans like Elon Musk and Sam Altman. It’s edgy, funny, and entirely powered by AI. If you’re interested, head over to the showrunner’s website and you’ll be taken to their Discord server, where episodes are streamed and new ones are made in real time.
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Amazon supports the project through its Alexa Foundation. (Chloe Collyer/Bloomberg via Getty Images)
Backed by Big Tech, led by a VR veteran
Fabula CEO Edward Saathi has a history of pushing boundaries. Before launching Fabula, he co-founded Oculus Story Studios, the VR division of Oculus that was acquired by Meta. His latest mission: to transform Hollywood from a one-way broadcast to a two-way conversation.
“Hollywood streaming services will soon become two-way entertainment,” Saatchi told Variety. “Audiences will be able to create new episodes with a few words and become characters with a photo.”
That vision has already begun to take shape. Fable previously released nine AI-generated episodes of South Park that garnered more than 80 million views. These episodes were made with the company’s proprietary AI engine, which refined the animated narrative.
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Fable’s Showrunner software will give everyday users the ability to create their own animated TV episodes from their computer. (Oliver Berg/Picture Alliance via Getty Images)
Why animation comes first
Showrunner is currently focused entirely on animated content, and that’s no coincidence. According to Saatchi, animation is much easier for AI to process than photorealistic video. While tech giants like Meta, Openai, and Google are racing to create lifelike AI videos, Fable is avoiding that battleground. Instead, the startup wants to give everyday users the tools to become writers, directors, and even their own stars. All it takes is a little imagination and a few lines of text.
What does this mean for you?
Whether you’re a writer, an animation fan, or just someone interested in AI, this shift opens the door to a whole new kind of entertainment. You no longer need a Hollywood budget to tell a story. If you have a creative idea, you can instantly bring it to life and share it with a community that does the same. Being a showrunner gives you the power to shape pop culture, not just consume it. You could even remix existing episodes or jump into an AI-generated world with your own twist.
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Amazon’s support for Fable shows that generative AI appears to be the next evolution in how we create and experience entertainment. Tools like Showrunner are turning viewers into creators, and what we consider a “TV show” could soon be as personal as a playlist.
If you could create your own animated series with one prompt, what story would you tell? Let us know by writing to us at Cyberguy.com/contact
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