Amazon is reportedly working on not just one, but two separate AR smart glasses.
The two AR products have two different user bases in mind, according to a new report from The Information . Amazon’s AR glasses are internally codenamed Jayhawk, which is being built for consumers, and Amelia, which Amazon is building for its delivery drivers.
Amazon is reportedly using China-based augmented reality technology company Meta-related to create AR glasses. Jayhawk, an AR product for consumers, is said to include a color display in one eye, along with microphones, speakers, and a camera. Amelia, an AR glasses for delivery drivers, will focus on helping these workers reduce their time on the road.
While the core technology will be the same in both AR glasses, the report says that only the consumer version will include a color display. The same product will also be “less bulky and sleeker” than the device for Amazon executives.
Amazon aims to launch Jayhawk in late 2026 or early 2027. The price point for such a device is currently unknown. AMELIA could be ready for Amazon delivery drivers as soon as the second quarter of next year, according to the report.
Augmented reality smart glasses have been a growing trend in tech hardware over the past year. From Big Tech AR products like Meta’s Ray-Ban glasses to long-time AR glass makers like Xreal launching the latest version of their products, AR smart glasses are making a comeback in a market once defined by the failure that was Google Glass.
Amazon currently makes a pair of audio smart glasses called Echo Frames. The device allows users to listen to music, make phone calls, and interact with Alexa. However, the Echo Frames are strictly audio-only, as they don’t come with an AR display.
How will Amazon’s AR glasses stack up to the competition? That remains to be seen. But perhaps the more important question for all the AR glass companies involved: Will Amazon’s entry into the space finally propel AR glasses from a current trend to a mainstream staple?
